Øresund Aquarium

Screens give visitors a unique experience
Interview with Jens Peder Jeppesen aquarium manager and marine biologist at Øresund aquarium

The Øresund Aquarium in Elsinore has over 40,000 visitors annually. They have about 35 screens: small screens, a large screen wall, a video wall and an info totem screen, all of which provide information about the fish in the museum's aquariums and about new and changing activities in the aquarium.

Interactive experiences – one way to get more satisfied guest

Visitors expect museums to give intense experiences, this is a  challenge for small museums. Before the Øresund Aquarium got their screens installed in their exhibition, guests complained that they were not getting enough value for money. According to Jens Peder, that has changed:
"The displays help to make the aquarium experience much more intense. Guests are activated, they feel that they get better value for money when they visit the aquarium and they are much more satisfied."

Jens Peder has become aware of how digitally oriented the guests are. Children, adolescents, and grandparents find it perfectly natural to tap the screens and get information about the animals in the aquariums. The touchscreens invite guests to tap the screens and get information. Jens Peder has always been proud of the aquarium. But he is overwhelmed by the new digital communication and is convinced that it has given guests something extra:
"We didn't expect how positive the result would be and how much better the experience is for the guests."

Simple dissemination of information with many possibilities

Øresunds aquarium. change the fish several times a week. Digital signage has replaced the old-fashioned light signs. It took a long time to change information on the old signs – with the new info screens it only takes 15 minutes, says Jens Peder.
"VisioSign displays are a great tool for dissemination. It has really been revolutionary for us in our daily work. While it's a great relief for our editors, the screens have improved the audience's perception of our exhibitions."
Jens Peder says that they still have exhibitions where they have not yet changed to new touchscreens and they can see the difference. Guests do not engage in the same way. Jens Peder has many ideas to how the knowledge dissemination can give visitors an even more unique experience and how VisioSign's products can be used for further improvements.
"There are really endless possibilities for what we can use the screens for. So it's just a matter of opening them up."

Specifically, Jens Peder dreams of installing more large screens to show movies and pictures, as well as having meeting room screens in front of the museum's meeting rooms. Jens Peder is sure that the digital communication is a visionary strategy for the Øresunds aquarium.

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Professional design, installations and support characterize collaboration with VisioSign

Jens Peder particularly highlights the great effort and cooperation he has had with project managers, installers, and support staff from VisioSign in setting up and operating their solutions.
"The collaboration with VisioSign is really good, the design on our screens is a great success – it's been much better than I ever imagined."

"VisioSign support is very friendly and accommodating. When we call, the problem is resolved very quickly."